Sport Management, B.S.

The BS in Sport Management prepares graduates for careers in athletics from athlete management, team branding, sports marketing, and more. A comprehensive curriculum includes legal, ethics, finance, event management, and psychology for the sports industry, as well as a business core with courses in accounting, marketing, and economics, that will prepare students for a rewarding career in the field of sports management. Students may also have the opportunity to intern within the University athletics department, providing an invaluable experience in a collegiate setting.

The BS degree in Sport Management does not have ACBSP accreditation.

Learning outcomes

Students will learn to:

• Explain the application of cultural traditions, social values, and psychological engagement that shape the field of sport management;
• Prepare research and interpret data to be used for sports marketing, finance, and operations;
• Demonstrate knowledge of the concepts of management and leadership and describe the various skills, roles, and functions of sport managers;
• Explain the concepts of ethics and moral behavior as they apply to sport management;
• Apply essential marketing concepts to the sports industry, understand the uniqueness of the sport product and unique aspects of sport consumer and sport product markets;
• Apply and evaluate principles of interpersonal communication, mass communications, and public relations, particularly as they are related to sport organizations;
• Explain the importance of budget and finance to sport-related industries and evaluate micro-and macro-economic principles as they related to the sports industry;
• Explain legal concepts within the sport workplace, understand basic risk management issues applied to the conduct of sport, and evaluate the role of sport governing bodies including their authorities, organizational structure, and functions.

These students learning objectives are in line with our institutional mission as well as the Commission on Sport Management Accreditation (COSMA) Common Professional Component (CPC). COSMA recommends that these CPC content areas are adequately addressed within an undergraduate sport management degree program.