BUAD 102 - Business Communications

3 Credit(s)

Business communications refers to both external and internal communication that takes place within an organization. There are several methods of business communication, including; Web-based communication - e.g. webpages, advertisements, emails. It is a well-known fact that in order to be effective in today’s workplace, communication skills are a must. Individual business communication skills range from clear and logical planning, message analysis, organizing, writing, speaking, reading and listening skills. Understanding of the target audience’s cultural and behavioral characteristics via reading nonverbal cues is also included. This course aims to analyze the communication process, develop effective organizational and individual communication strategies, prepare visual aids, improve presentations skills and refme business writing using multiple formats. Background understanding of politically correct, culturally sensitive, and ethically sound communication will also be reinforced.