GDSN 212 - Introduction to Visual Semiotics

3 Credit(s)

Prerequisites: ADSN 219, and ADSN 249
Semiology (from the Greek semeion ‘sign’). In semiotics, ‘signs’ and symbols may be words, images or anything from which meanings may be generated and used to communicate. The course is an introduction to the analysis, appreciation and reading of broad range of signs and symbols to empower the communication practitioner to expand their visual vocabulary. Myth, Metaphor, Religious Iconography, Advertising and more, will be investigated to establish a communication value. With this added knowledge the students can be a more sophisticated globally aware communicator in their field of practice. The course consists primarily of video and slide screenings, followed by written analysis, reading and discussion. Prerequisite