MCOM 339 - Advertising and Public Relations Campaigns

3 Credit(s)

Prerequisites: COMM 220
A real-world, hands on experience where the class acts as an agency and produces a high-end, full-up adevertising and public relations campaign for a client. There’s in-depth analysis and practice in strategies and tactics employed in creating a campaign. Class yields an impressive array of traditional and digital collateral that students can use in their porfolios.