MCOM 370 - Publicity Methods

3 Credit(s)

Prerequisites: COMM 220
A real-world, hands-on experience where the class acts as an agency and produces a high-end, full-up public relations campaign for a client that includes free and paid media. Students see a project through from the discovery phase through to the delivery of the campaign to the client. Class yields an impressive array of traditional and digital collateral that students can use in their portfolios.